Real-world strategies for entrepreneurs who want to build, grow, optimize and eventually sell better businesses, without sacrificing their entire lives to do it.
Find the latest episodes and available media.
Explore episodes →Find answersBusiness, leadership, relationships and family resources.
Search the Vault →Grow togetherConnect with entrepreneurs from beginners to masters.
Discover the community →Built by a 30-year entrepreneur who still runs service businesses, stayed married and raised 13 kids. No boardrooms. No rented Lamborghinis.
Real-world advice from someone who has actually made payroll.Verified listener review
Member-only episodes, premium videos, deeper articles, Built Different Premium, case studies and behind-the-business content. Early and ad-free where available.
A growing library organized by stage: Build, Grow, Optimize, and Life & Family. Find answers by the problem you're solving, not by episode date.
Business plans, SOPs, pricing worksheets, profit and break-even calculators, hiring scorecards, 90-day planners, AI prompts and exit checklists.
Monthly LIVE, Ask Jeremy, business Q&A and the Optimized Hot Seat. Bring real problems. Group access, not private consulting.
Owners and builders talking marketing, pricing, employees, AI, operations, buying and selling businesses, and the life around it.
Partner discounts, giveaways, challenges, networking, early event access and member-only events. It grows as the community grows.
Have a business story? Members can apply to sit down with Jeremy on the show. What you built, what went wrong, what worked, and what the next entrepreneur can learn from you.
Membership does not guarantee a guest appearance. Guests are selected on story and fit.
Finding opportunities, testing ideas, starting with limited capital, first customers, offers, pricing and sales fundamentals.
Stage 02Marketing, lead generation, sales, retention, referrals, price increases, new services, new territories and acquisitions.
Stage 03Margins, cash flow, SOPs, hiring, leadership, delegation, automation, AI and getting your time back.
Stage 04Marriage, parenting, strong relationships, leadership at home, community and making time for the people who matter.
"It'll only take an extra ten minutes." Jeremy Hanson shows how that one sentence can cost a 22-technician company $154,440 to $228,800 a year and up to $1.14 million over five.
Listen to the episodeWhen business slows down, most owners assume their customers are out of money. Jeremy Hanson argues that in most downturns the money is still there, but customers have grown far more selective…
Listen to the episodeEvery entrepreneur has a version of the eleven-forty phone call. The name that appears on the screen before you look at it. The crisis you didn't cause and are expected to solve.…
Listen to the episode90-Day Planner, Break-Even Calculator, Pricing Worksheet, Hiring Scorecard and the Exit Readiness Checklist. Plus Built Different, the newsletter for entrepreneurs who refuse to build ordinary businesses, or ordinary lives.
Want the tools by name? Get the toolkit
What did you build? How did you build it? What went wrong, what worked, and what can another entrepreneur learn from you? Members can apply to be a guest on Optimized Entrepreneur.
Whether you're starting your first business, fighting through your first $100,000, building toward seven figures, trying to get your life back from the company you created, or preparing for the day you sell it, we're building this community for you.
Build better. Earn more. Live different.
One membership. One price. Cancel anytime.