[Episode art]
All episodes
Tuesday · Unleashed Entrepreneur · Optimize · Nov 3, 2026

The Economy Is Changing. Are You Strong Enough to Change With It?

The economy doesn't owe your business anything. Rising insurance, pricier equipment, and customers who now treat yesterday's necessities as luxuries are forcing owners into uncomfortable decisions. Jeremy Hanson breaks down why being…

0:0036 min

About this episode

The economy doesn’t owe your business anything. Rising insurance, pricier equipment, and customers who now treat yesterday’s necessities as luxuries are forcing owners into uncomfortable decisions. Jeremy Hanson breaks down why being busy isn’t the same as being profitable, how adversity exposes the weak spots in a business, and the five moves he’d make right now: protecting cash flow, cutting overhead, building recurring revenue, strengthening relationships, and getting exceptional at sales. He also makes the case for building a business that serves your life instead of consuming it.

This episode is brought to you by Hostinger. If a website has been sitting on your to-do list, Hostinger makes it simple to finally get it done. Its AI-first platform builds a working site from a plain description in minutes, with no coding, design work, or hiring required. Your domain, site, business email, and marketing all live in one account, and their AI agent keeps helping after launch with SEO, website copy, and email marketing. It’s one of the easiest ways we’ve seen for a business owner to get a professional presence online.

Snag Hostinger services at their lowest prices before the sale ends! Create your website today for just $1.99. Black Friday and Cyber Monday pricing is live through December 14th. Go to Hostinger.com/HANSON and use code HANSON for an additional 10% off Black Friday and Cyber Monday pricing.

Join the community of entrepreneurs who’ve actually built businesses at Optimized1.com.

Optimized Entrepreneur / Jeremy Hanson
Optimized Entrepreneur / Jeremy Hanson
The Economy Is Changing. Are You Strong Enough to Change With It?
Loading
/

Keep listening

[Episode art]
Tuesday · Unleashed Entrepreneur · Optimize · Oct 6, 2026

Only Ten Extra Minutes

"It'll only take an extra ten minutes." Jeremy Hanson shows how that one sentence can cost a 22-technician company $154,440 to $228,800 a year and up to $1.14 million over five.

Listen to the episode
Built Different newsletter

Build smarter. Live better.

Practical insight on business, money, systems and life from Jeremy, delivered without fluff.

No spam. Just high-value insights and episode updates.