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Tuesday · Unleashed Entrepreneur · Optimize · Nov 10, 2026

The New Service Economy: Businesses Are Coming to You

For generations, the deal between a customer and a service business never changed: if you needed something done, you went to where it got done. That deal is flipping. In this episode…

0:0043 min

About this episode

For generations, the deal between a customer and a service business never changed: if you needed something done, you went to where it got done. That deal is flipping. In this episode of Optimized Entrepreneur, Jeremy Hanson breaks down the rise of mobile and on-site service businesses, from mobile dog grooming, mobile oil changes, and in-yard mower repair to CPAs, bookkeepers, financial planners, and insurance agents who meet clients at their own place of business. Jeremy explains why customers will pay a premium to get their time back, how a mobile operator’s overhead can compare with a traditional storefront, and why route density separates a profitable mobile company from someone who just drives all day. He covers recurring revenue and maintenance memberships, the technology that lets a one-person company run like it has an office staff, the overlooked opening in small towns and rural communities, and a practical way to test a mobile business idea before spending real money. Drawing on his own experience driving a winter truck-washing route in Wisconsin and building Shimmer Services, Jeremy makes the case that the next great business in your community may not be another storefront at all.

A big thank-you to MOD for supporting Optimized Entrepreneur. MOD is a telehealth service that connects qualifying patients with a team of licensed medical providers. MOD prescribes a once- or twice-daily modafinil drink that can help qualifying patients stay alert and focused through the day, and getting started begins with a free online consultation to find out whether modafinil is right for you. Visit mod.com, that’s M-O-D dot com, for your free consultation and use code HANSON. See mod.com for important safety information.

We’re grateful to Base44 for sponsoring this episode. When your business has momentum and you know exactly how your system should work, Base44 lets you build the customer portal, dashboard, or internal tool that fits the way you actually operate, and keep shaping it as you grow. Build the real thing with Base44. Describe the software you need in your own words and get a working build. Get 30% off the Builder plan for your first year: Go to base44.com/HANSON.

Join the Optimized1 community of entrepreneurs who have built real businesses, with tips, courses, and hard-earned lessons, at optimized1.com.

Optimized Entrepreneur / Jeremy Hanson
Optimized Entrepreneur / Jeremy Hanson
The New Service Economy: Businesses Are Coming to You
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Tuesday · Unleashed Entrepreneur · Optimize · Oct 6, 2026

Only Ten Extra Minutes

"It'll only take an extra ten minutes." Jeremy Hanson shows how that one sentence can cost a 22-technician company $154,440 to $228,800 a year and up to $1.14 million over five.

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