Tuesday · Unleashed Entrepreneur · Optimize · Nov 10, 2026
The New Service Economy: Businesses Are Coming to You
For generations, the deal between a customer and a service business never changed: if you needed something done, you went to where it got done. That deal is flipping. In this episode…
For generations, the deal between a customer and a service business never changed: if you needed something done, you went to where it got done. That deal is flipping. In this episode of Optimized Entrepreneur, Jeremy Hanson breaks down the rise of mobile and on-site service businesses, from mobile dog grooming, mobile oil changes, and in-yard mower repair to CPAs, bookkeepers, financial planners, and insurance agents who meet clients at their own place of business. Jeremy explains why customers will pay a premium to get their time back, how a mobile operator’s overhead can compare with a traditional storefront, and why route density separates a profitable mobile company from someone who just drives all day. He covers recurring revenue and maintenance memberships, the technology that lets a one-person company run like it has an office staff, the overlooked opening in small towns and rural communities, and a practical way to test a mobile business idea before spending real money. Drawing on his own experience driving a winter truck-washing route in Wisconsin and building Shimmer Services, Jeremy makes the case that the next great business in your community may not be another storefront at all.
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Optimized Entrepreneur / Jeremy Hanson
The New Service Economy: Businesses Are Coming to You
The economy doesn't owe your business anything. Rising insurance, pricier equipment, and customers who now treat yesterday's necessities as luxuries are forcing owners into uncomfortable decisions. Jeremy Hanson breaks down why being…
Before the podcast network, before the businesses, Jeremy Hanson drove a truck-washing route through the Wisconsin winter. Twenty hour days in snow and single digit temperatures, pressure washer lines freezing solid, soaked…
"It'll only take an extra ten minutes." Jeremy Hanson shows how that one sentence can cost a 22-technician company $154,440 to $228,800 a year and up to $1.14 million over five.