How to Raise Kids Who Are Not Afraid to Work | Building Work Ethic, Responsibility & Resilience

How do you raise kids who aren’t afraid of hard work? In this episode of Optimized Entrepreneur with Jeremy Hanson, Jeremy explores how parents can teach children work ethic, responsibility, resilience, discipline,…
Give Them the Compass, Not the Map: Raising Entrepreneurs for 2035

A man once bought the biggest Yellow Pages ad in his county. Full page, back cover, eighteen thousand dollars a year, and it built his company for two decades. He kept renewing…
The Cheaper Marketing Gets, the More Expensive Good Marketing Becomes

AI is making marketing faster, easier, and cheaper than ever. But that doesn’t mean great marketing is becoming cheaper.It’s actually becoming more expensive.As AI-generated emails, ads, social posts, videos, and sales messages…
The Infrastructure Boom

There is a survey stake in a field within a hundred miles of your business right now, and eighteen months from now it will be a substation, a battery plant, or a…
The Last Ten Summers: Optimized Entrepreneur

THE LAST TEN SUMMERS Optimized Entrepreneur with Jeremy HansonMost conversations about work-life balance stay comfortable because they stay vague. This one doesn’t. In The Last Ten Summers, Jeremy Hanson takes the oldest…
Words Talk – Numbers Scream

Every business owner is a professional narrator. You sell the next job before the last one is finished. You tell the bank a version of the future. You tell your spouse this…
Don’t Miss Your Life How to Live in the Moment Before the Moments Are Gone

You can spend your entire life building a better future and accidentally miss the life you’re living right now. Jeremy Hanson on presence, attention, and the ordinary moments you don’t recognize until…
The Cost of Being Too Good at What You Do

The Cost of Being Too Good at What You Do: When Your Strength Becomes Your Company’s Weakness.There is a compliment entrepreneurs love hearing: I don’t know what we’d do without you. Jeremy…
What Is the Best Version of You

You measure revenue, margin, conversion, churn. When was the last time you measured you? Jeremy Hanson on building a scoreboard for the person doing the building.The episode opens in December, closing out…
Sometimes the Expert Is Wrong: Why You Must Become a Student of Yourself

Sometimes the expert is wrong. After twenty years in business, Jeremy Hanson explains how to know when your own experience outranks the credentials in the room.There is a moment that arrives in…