The Economy Is Changing. Are You Strong Enough to Change With It?

The economy doesn’t owe your business anything. Rising insurance, pricier equipment, and customers who now treat yesterday’s necessities as luxuries are forcing owners into uncomfortable decisions. Jeremy Hanson breaks down why being…
The One Skill Every Service Business Owner Must Master

This episode is sponsored by MOD. Visit https://mod.com for a free consultation and get 10% off your first order plus free shipping with promo code HANSON. See their website for important safety…
Opportunity Is Becoming Self-Made Again — Optimized Entrepreneur with Jeremy Hanson

Jeremy Hanson spent the day sitting across the desk from trucking terminal managers, and every one of them described the same frustration: they have work to be done and money set aside…
Frozen Fingers: What Are You Willing to Do to Win

Before the podcast network, before the businesses, Jeremy Hanson drove a truck-washing route through the Wisconsin winter. Twenty hour days in snow and single digit temperatures, pressure washer lines freezing solid, soaked…
Only Ten Extra Minutes

“It’ll only take an extra ten minutes.” Jeremy Hanson shows how that one sentence can cost a 22-technician company $154,440 to $228,800 a year and up to $1.14 million over five.
What to do when customers quit spending money

When business slows down, most owners assume their customers are out of money. Jeremy Hanson argues that in most downturns the money is still there, but customers have grown far more selective…
When It’s Time to Cut People Out of Your Life

Every entrepreneur has a version of the eleven-forty phone call. The name that appears on the screen before you look at it. The crisis you didn’t cause and are expected to solve.…
Build It to Sell It: Why the Three-Year Service Business May Be One of the Best Investments You’re Overlooking

Most entrepreneurs build a business they intend to keep forever, and a surprising number of them end up owning a job with a logo painted on the side of a truck. In…
Summer is Over — Time to Get Optimized

Everything between the markers goes into the RSS.com notes editor as written. Plain text. No bold, no headings, no manual hyperlinks. Type the URLs raw and let the apps linkify them, because…
What is the Best Version of You?

What is the best version of you? Not the richest version. Not the version with the biggest company. The version that exists when nobody is watching.Most entrepreneurs can tell you their revenue…